LG Smart Home – Social Video CampaignbitedigitalbdOctober 28, 2019
LG Smart Home
Social Video Campaign. Inspired by a heart-touching article written by a newly-married girl, which stated, ”when a girl gets married, she leaves her family, her belongings, her old lifestyle and her comfort zone, just for a man she got married to.”
We wanted to set a benchmark for all newly married or upcoming grooms, on how to make a newly married bride comfortable at her new home. Furthermore we wanted to connect with the young ladies, letting them know that LG understands them, their feelings and the importance of treating them right.
In Bangladesh, when a girl gets married, she leaves her family, her belongings, her old life style and her comfort zone, just for a man she got married to. By nature, a woman is more emotional than a man, and she needs to be assured continuously that she matters, and that she will be taken care of.
We developed a Social Video showing the beautiful story of newly married couple where the groom was already well aware about the necessity to make his new bridge comfortable at her new home. In the video, the groom has already purchased all the innovative and most useful products of LG Electronics that will make the life of the bride easier from day one.